How VelourIndex uses artificial intelligence
VelourIndex uses AI technology to enhance the product discovery and comparison experience for our users. This page explains how we use AI, where it applies, and what safeguards are in place.
AI-generated content
Some editorial content on VelourIndex, including product summaries and recommendations in our “What do we think?” sections, may be generated or assisted by AI. Where this is the case, it is clearly indicated on the relevant product page.
All AI-generated content is reviewed for accuracy and relevance. However, we recommend that users verify important product details directly with the retailer before making a purchase.
AI-powered search and comparison
Our product search and price comparison engine uses AI to match user queries with relevant products, analyse pricing data, and surface the best available deals. This technology helps us process large volumes of product data in real time across multiple retailers.
Data and privacy
AI features on VelourIndex do not collect or process personal data beyond what is described in our Privacy Policy. Search queries are not linked to individual user profiles and are not shared with third parties.
Transparency and accountability
We are committed to the responsible use of AI. Our approach is guided by the following principles:
- Transparency – we clearly label AI-generated content wherever it appears.
- Accuracy – AI outputs are reviewed and validated against source data.
- Privacy – AI features operate within the boundaries of our privacy and data protection policies.
- Human oversight – editorial decisions are ultimately made by our team, not by algorithms.
Changes to this policy
As our use of AI evolves, we will update this page to reflect any changes. We encourage you to check back periodically.
Contact us
If you have any questions about how we use AI, please contact us via our contact page.