How VelourIndex earns money and stays transparent
VelourIndex is a free-to-use product comparison platform. We earn money through affiliate partnerships, which means when you click a link on our site and make a purchase, we may receive a small commission at no extra cost to you. This helps us keep the site running, prices up to date, and comparisons unbiased.
Our affiliate partnerships
We currently participate in the following affiliate programmes:
- Amazon Associates – as an Amazon Associate, we earn from qualifying purchases.
- Awin – connecting us with a network of trusted UK retailers.
- Rakuten Advertising – providing access to premium brand partnerships.
We may add further partnerships in the future. This page will be updated accordingly.
How affiliate links work
When you click a product link on VelourIndex, a small tracking cookie may be placed in your browser. If you go on to make a purchase within a set period, we receive a referral commission. This process is entirely transparent and you never pay more as a result of using our links.
Sponsorships and display advertising
From time to time, VelourIndex may feature sponsored content or display advertising. Sponsored content will always be clearly labelled. Display advertising is served through third-party ad networks and is separate from our editorial recommendations.
Transparency and compliance
We are committed to full compliance with applicable advertising and disclosure standards, including:
- FTC Endorsement Guides
- Amazon Associates Programme requirements
- UK Advertising Standards Authority (ASA) guidelines
- Competition and Markets Authority (CMA) guidance on online endorsements
Privacy, cookies and GDPR compliance
Affiliate tracking cookies are subject to our Cookie Policy and Privacy Policy. We comply with GDPR and the ePrivacy Directive. You can manage your cookie preferences at any time via our consent banner or the link in the site footer.
Your consent
By using VelourIndex, you acknowledge that we use affiliate links and may earn commissions as described above. If you have any questions about our affiliate relationships, please do not hesitate to get in touch.
Contacting us
If you have any questions about this disclosure, please contact us at our contact page or email contact@velourindex.com.